Today’s Generation Uncovers the Book of Books
June 13, 2011Print this article
Picture 10,000 young people with hands raised in complete surrender; eyes closed in total reverence; mouths wide, voices loud, worshipping with absolute abandon.
Welcome to Winter Jam and Winter Fest 2011. At each concert, audiences experienced powerful worship and applicable biblical instruction from the chart toppers of today's Christian music.
Again and again, attendees at this year's Winter Jam referenced the Bible as much more meaningful to them than an ancient 2,000-year-old book. One young man described it as “the book of books. It gives us the truth and knowledge that we all need. . . . It's the best book that I've ever read.” A young woman said, “Anything you're going through — there is something in the Word that will get you through your day.”
Their hope was contagious, sending a strong message of a generation of young people who are hungry and looking for answers to the increasing number of questions and challenges they face each day.
It's this deep desire for more of God and the truth they have found in him that calls them to leave the normality of the world around them, throw their hands high, and experience God's Word through music. Christian music artists, including Dove Award winners Chris August and Sidewalk Prophets, understand this. This is why they have partnered with American Bible Society to help make Scripture accessible to this young generation.
Nearly 90,000 young people have shown a willingness to begin a fresh engagement with the Word of God.
Through the Uncover the Word™ initiative, American Bible Society will continue to work with Christian music artists to captivate, motivate and spark a movement of young people who are scripturally founded and spiritually grounded in God's Word.
“My experience with Uncover The Word™ was great. I've done the
seven-day journey three times now. I think that receiving Scriptures to
my cell phone each day is a great way to start off my day. . . . Thank
you for the opportunity to use your services and God bless!”
– Jamie Dollar, Knoxville, Tenn.; attended Winter Fest 2011
Winter Jam 2011 is America's largest Christian music festival, with 47 concerts in 47 different cities across the United States. The 2011 concerts ran from January through early April and attracted more than 524,000 people.
Winter Fest 2011 consisted of 12 weekend events, running from January through March across the United States. More than 20,000 people attended. At each venue, ABS invited attendees to begin a seven-day Scripture journey, resulting in more than 4,000 people embarking on such a journey.
Thanks to the support of our faithful financial partners, American Bible Society has been engaging people with the life-changing message of God’s Word for more than 200 years.
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